Customer experience (CX) encompasses all interactions between a business and its customers throughout their relationship. In today’s competitive landscape, exceptional CX has become a critical differentiator that extends beyond products and services. Why CX Matters Research shows that 74% of consumers would readily switch to competitors offering superior experiences. This customer’s willingness to change brands […]
Introduction In today’s fast-changing business world, providing a great customer experience (CX) isn’t just nice to have it’s essential. However, challenges like the pandemic and economic uncertainty have made it harder for businesses to maintain consistency. Long-term strategies that once required only small tweaks now need constant reevaluation. According to a recent Acquia CX Trends
4 min read. Introduction Artificial intelligence is here to stay, revolutionizing how CX practitioners work. While businesses strive to maximize its potential, it’s equally crucial to ensure its responsible and ethical use. This guide shows you how. Why Ethical AI Matters A recent CX Network survey found that 67% of respondents believe customers are concerned
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